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We’re going to need a bigger adjective to describe YouTube’s popularity.

YouTube killed the TV star: What new NZ On Air stats tell us about media’s last decade

Back in 2015 YouTube was 'extremely popular' with NZ children. Today, we’re going to need a bigger adjective.
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By Anna Rawhiti-Connell | 11th November, 2025
Senior writer
The Fold: Notes on an epic journalistic blunder

The Fold: Notes on an epic journalistic blunder

'There but for the grace of God go I.'
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By The Spinoff | 4th November, 2025
Staff writers
The Weekend: We’re all just running in circles
Opinion

The Weekend: We’re all just running in circles

We've been here before, many times.
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By Madeleine Chapman | 1st November, 2025
Editor
Image: Getty Images/The Spinoff
Opinion

Trust in news media – why standards still matter

In-depth reporting backed by solid evidence inspires trust – but the concept of what’s 'trustworthy' depends a lot on people’s own perspectives.
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By Stacey Wood | 30th October, 2025
Guest writer
The Fold: What’s going on with Māori news media?

The Fold: What’s going on with Māori news media?

Some seismic changes to the Māori media landscape, explained.
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By The Spinoff | 28th October, 2025
Staff writers
Sean Plunket speaks on The Platform

The BSA vs The Platform will be a generationally important battle

The broadcasting regulator's decision to claim jurisdiction over the internet forces us to pick one of two wildly different directions.
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By Duncan Greive | 21st October, 2025
Founder
Te Karere host Scotty Morrison and The Hui’s Julian Wilcox (Image: The Spinoff)

What is going on with Māori media?

The sector is being shaken up by fiscal cliffs, funding cuts and potential final calls for some of our longest-running Māori news shows.
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By Liam Rātana | 21st October, 2025
Ātea editor
A few of the Metro issues edited by Henry Oliver
Opinion

RIP Metro magazine: 1981 – 2025

The owners insist it will continue – but how?
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By Madeleine Chapman | 18th October, 2025
Editor
The Fold: Has The Life of a Showgirl finally broken Taylor Swift’s spell?

The Fold: Has The Life of a Showgirl finally broken Taylor Swift’s spell?

Three devout Swifties discuss an album that promised much, but felt like a letdown to many.
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By The Spinoff | 14th October, 2025
Staff writers
Bob and sensei Sergio in One Battle After Another
Opinion

The Weekend: Local elections and the false sense of helplessness

New Zealand is a rare paradise where individuals can make actual change. Most of us simply choose not to.
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By Madeleine Chapman | 11th October, 2025
Editor
The Fold: How agencies and out-of-home learned to love each other

The Fold: How agencies and out-of-home learned to love each other

Kurt Malcolm from JCDecaux NZ and Richard Thompson from D3 on the unique brand-building possibilities of out-of-home, and where the sector is headed.
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By The Spinoff | 9th October, 2025
Staff writers
The Fold: How is student media surviving – even thriving – in print?

The Fold: How is student media surviving – even thriving – in print?

A current editor and former Critic Te Arohi editor discuss the evolution of the magazine as it celebrates its 100th birthday.
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By The Spinoff | 7th October, 2025
Staff writers
The Fold: How studying the human brain can unlock creative advertising

The Fold: How studying the human brain can unlock creative advertising

Victoria Parsons of JCDecaux NZ and Peter Pynter of Neuro-Insight on the human brain and its relationship to marketing.
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By The Spinoff | 2nd October, 2025
Staff writers
Robbie Nicol, Anna Rawhiti-Connell and Duncan Greive on The Fold

The Fold: Cracking the code to make news work for Gen Z

With over 2.5 million views in just 10 weeks, Now You Know has captured the attention of its target audience.
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By The Spinoff | 1st October, 2025
Staff writers
The Weekend: The cursed marriage of charity and consumerism
Opinion

The Weekend: The cursed marriage of charity and consumerism

And does anyone else remember this old newspaper promotion or am I imagining it?
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By Madeleine Chapman | 27th September, 2025
Editor
The Weekend: Are men OK?
Opinion

The Weekend: Are men OK?

And what happens to the rest of us when they're not?
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By Madeleine Chapman | 20th September, 2025
Editor
A new episode of The Fold explores the breaking down of walls between on and offline worlds

The Fold: Charlie Kirk, Tom Phillips and how the chaos of digital worlds is impacting the one we physically live in

Both stories galvanise around the lack of barrier between the online and physical worlds.
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By The Spinoff | 16th September, 2025
Staff writers
Image: Getty Images/The Spinoff

Tom Phillips, Clarke Gayford and rumours that won’t go away

Responding to intense social media speculation in the past has put authorities in a bind now.
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By Duncan Greive | 15th September, 2025
Founder
Braxton Sorensen-McGee scores during the Black Ferns’ third-round match against Ireland (Photo: David Rogers/Getty Images)
Opinion

The many complex truths in the lack of Black Ferns coverage

Is a lack of mainstream media coverage for the Black Ferns simply because newsrooms don't care, or are there many other bleak factors at play?
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By Madeleine Chapman | 13th September, 2025
Editor
New Zealand media companies keep trying to get down with the kids.

New Zealand media’s many, many attempts to reach ‘the youth’

From U Live to Flipside and Channel Z, there's a long line of youth brands, platforms and channels relegated to the media graveyard. Where did they all go?
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By Emma Gleason | 9th September, 2025
Contributing writer

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